9/22/2023 0 Comments 2017 acfun![]() We also accidentally broke the E-commerce selling speed record in the condom category in ChinaWe made a 3 hours video about a couple lining in front a Durex vending machine, live stream on or "Site B". To appeal to this behavior, we released our video ad on site-B, short for of one million people watched the ad and 300,000 watched it until the end. ![]() For video, the Post-90s are more willing to enjoy on sites like and, where they could send comment shooting across the screen. In a word, the Post-90s are now (and some younger ones of this generations will be) the backbone of Durex's consumers. Also they are more open to premarital sex than Post-80s. They are young, and eager to express themselves. Then we posted it as the live countdown video where users could post live comments on screen.The Post-90s (people who born between the years 1990 to 1999 in urban area) are emerging power in China. Our idea is ‘The best condom deserves your waiting.’ We made a 3 hours long video and it was about a couple literally doing nothing - just waiting for the release of Durex AiR. Strategy: We aim to make the most weird video ad ever. When people start getting involved, it will go viral easily. It would attract users to generate contents. Insights: weird stuff is more eye-catchy online.
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